Lilac & Lime

Lilac & Lime is a hypothetical Turkish and Tex-Mex fusion quick-service restaurant located in Spokane, Washington. The restaurant is designed for college students, families, and the local community, offering bold flavors in a casual and approachable setting. The goal of the project was to combine two different cuisines in a way that feels familiar, fun, and easy to enjoy.

The branding pulls from Turkish, Tex-Mex, and Spokane influences to create a colorful and recognizable identity. Using bright colors, playful typography, and simple messaging, the brand reflects the energy of the food and the welcoming atmosphere of the restaurant. Lilac & Lime is meant to feel comfortable, inviting, and full of personality while offering a unique fusion dining experience.