Greenville Zoo

The Greenville Zoo is a family-friendly destination dedicated to connecting people with animals and nature. Located in the heart of Greenville, South Carolina, the zoo is home to a variety of wildlife from around the world and offers fun, educational experiences for visitors of all ages. With a focus on conservation, learning, and community, the Greenville Zoo inspires curiosity, encourages care for the planet, and creates lasting memories for families and school groups alike.

To help the Greenville Zoo stand out amongst its competitors, and question was brought about. How might a visual identity system for the Greenville Zoo create an engaging, educational experience for all ages?