Greenville Zoo

The Greenville Zoo is a family-friendly destination dedicated to connecting people with animals and nature. Located in the heart of Greenville, South Carolina, the zoo is home to a variety of wildlife from around the world and offers fun, educational experiences for visitors of all ages. With a focus on conservation, learning, and community, the Greenville Zoo inspires curiosity, encourages care for the planet, and creates lasting memories for families and school groups alike.

To help the Greenville Zoo stand out among its competitors, a rebrand was explored with the goal of creating a stronger and more engaging visitor experience. The project centered on the question: “How might a visual identity system for the Greenville Zoo create an engaging, educational experience for all ages?” Through this exploration, the visual identity was designed to support the zoo’s mission of conservation and education while creating a memorable and accessible experience for visitors of every generation.