Avigliano’s

Avigliano’s is a conceptual high-end sparkling water brand inspired by Italian tradition and modern design. The concept is rooted in the fictional story of Vito Carriero, a glassworker from Avigliano, Italy, whose passion for local fruit and traditional craftsmanship shaped his life’s work. After immigrating to San Francisco, Vito began creating fruit-flavored sparkling water and sharing it with family and friends in handcrafted glass bottles that reflected his artistry.

Following his passing, Vito’s family transformed his creations into Avigliano’s, a premium online brand that honors his legacy while blending tradition with contemporary design. The brand features glass bottles inspired by Vito’s craftsmanship, fruit-inspired color palettes, illustrated labels, and a subscription service that offers exclusive products, updates, and stories that keep his art and history alive.

Subscribers receive specialty flavors alongside curated merchandise such as custom glassware, newsletters, and other exclusive items. The visual identity is centered on custom typography inspired by historical influences and refined through a modern lens, creating a distinctive and cohesive brand experience. For this project, I designed the typography used on the back of the bottle labels and tangible touchpoints, while my partner created the main display typography. Together, we developed the brand story, supporting visual elements, and product mockups that bring Avigliano’s to life.